Interpret, LLC Privacy Policy (also available at https://goodgamergroup.com/privacy-policy/)
Last Updated: May 2, 2025
Personal privacy is a top priority for Interpret, LLC. Embracing the philosophy of “Privacy By Design” – our commitment to data minimization and robust privacy protections in the design and implementation of our products and services – we limit the amount of personal data collected only to that absolutely necessary for the stated purpose. We share even less – our research data and reports are typically presented in aggregate form whereby identification of individuals is impossible. Internally we maintain appropriate limits on access to personal data where we hold it, bearing in mind the sensitivity of the data. Our policies and procedures conform to applicable laws and industry standards around the globe.
Whenever possible we deploy consumer-friendly privacy controls that are easy to find and use. Additionally, for EU, UK, and Switzerland residents, and where applicable in other regions, you have the following rights with respect to our use of your data:
- A right to lodge a complaint with a supervisory authority if you believe your data has been processed in a way that does not comply with applicable laws and regulations.
- A right of access to data we may have collected about you. Please note that in exceptional cases, we reserve the right where lawful to charge a reasonable, administrative fee if further copies of information are requested.
- A right to correct inaccuracies in data we collect about you.
- A right to object to certain types of data processing.
- A right to have personal data we collect about you erased or de-identified, or to restrict processing of such data.
- A right to withdraw consent for future data processing.
You may contact our Data Protection Officer about enforcement of your rights at
privacy@interpret.la
Privacy By Design
While developing our products and services, we analyze what personal data is absolutely necessary for communicating with/recontacting research participants and other individuals involved with our work. We assess our products and services’ potential impact on personal data and embed appropriate privacy protections into our data processing activities, taking into account the other privacy principles described below.
Trust and Accountability
We are committed to responsible stewardship of the data under our control and to compliance with all applicable data protection laws. We use tools and methods designed to prevent individuals from being identifiable in our reports and insights, and we take steps to prevent the data we collect from being reused in ways that have not been communicated to individuals and/or could negatively affect them.
Annually, a top-tier respected accounting firm audits our data security and other systemic controls to ensure we are in compliance with the most up-to-date compliance requirements. We implement multi-layered organizational, technical and administrative measures that are designed to protect the personal data under our control. These include, among other things: limiting access to data; using technology measures like firewalls, encryption, malware protection and intrusion detection; maintaining policies that are aligned to a wide variety of legal requirements; and holding our associates accountable for maintaining safe data-handling practices and adhering to our internal policies. We have a global organization of qualified data security professionals and engage in regular system testing and updating of our controls to keep pace with changing technology and security threats.
We provide individuals with reasonable opportunity to access the personal data Interpret holds about them and correct it if it’s inaccurate. Where applicable law allows, we also provide individuals with the opportunity to request that the personal data Interpret holds about them be deleted or permanently de-identified or that a copy of their data be provided to them or transferred to another party.
If you have questions about Interpret’s collection or use of your personal data, or wish to exercise any of your legal rights in regard to your personal data (see bullet points above), please contact our Data Protection Officer at
privacy@interpret.la .
Meaningful Notice And Choice
We provide clear notice about what data we collect and how we use it. We offer choices about our data collection at a time and in a context that reflects the sensitivity of the data being collected. Panelists and survey respondents agree to the collection and processing of their data and may withdraw their participation at any time. Individuals also have the ability to opt out of our online and mobile data collection at any time.
Data Quality
We are continually refining the personal data we collect so that it is complete, accurate, relevant and up to date.
The Data Interpret Collects
Interpret collects personal data from:
- Our panelists—individuals and households who agree contractually to participate in one or more of Interpret’s panels, such as Good Gamers Group. We also process personal data in order to recruit for panels that accurately represent the “total audience.”
- People we contact in regard to Interpret surveys conducted online, in person, by telephone, email, or postal mail.
- With regard to our panelists and survey takers above, we may collect information such as:
- Name;
- Email Address (more likely);
- Postal address (much less likely);
- Account login and password, where applicable;
- Telephone number (typically for text-messaging opt-ins);
- General demographic information such as age range, highest education reached, employment;
- Payment information (for research incentives) with proper consent in accordance with applicable law;
- Numeric and other digital identifiers, such as Internet Protocol (IP) addresses and those for browsers or mobile devices, cookies, pixel tags and similar technologies that are measured by our digital and mobile products, or segmented into audiences for online or mobile research by Interpret. Only when absolutely necessary do we collect this information in a way that it could be considered personal data under applicable laws;
- Dates and times of interactions.
- Individuals who contact us via online forms on our websites, via email, or other means, where we may ask for (or you may unilaterally provide) contact information on how to get back to you.
- Public source—data about the public activities of certain public figures, such as professional athletes, or newsworthy figures.
- Publicly available social media posts, for products that measure online reaction to video content, products, and brands.
- Our employees, contractors, and business contacts at other companies in the course of conducting our business.
Data Use
We use your data to build, manage, and improve the products and services offered to you and our clients. These purposes include:
- Contacting respondents for participation in custom and syndicated research projects, where the respondent is typically asked to provide their opinions and ideas about certain topics, in question forms where personal information is not solicited.
- Administering your accounts, such as for Good Gamer Group. In order to facilitate your account and ensure we follow through on incentive programs and other aspects of your participation, we use your data to process incentive rewards, communicate with you about upcoming opportunities, and inform you about other products and services offered by Interpret.
- Administer and manage your relationship with Interpret. We will communicate with you about your interaction with our sites or your participation in our programs.
- For our internal business purposes. We audit and analyze data to conduct internal research about improving our products, developing new products, and improving our websites. We may also user your data to protect Interpret’s and its clients’ rights and operational integrity, to assure employee security, and to protect the data and physical safety of our research participants and panelists.
Basis for Processing
Certain jurisdictions require us to identify the legal basis upon which we rely in collecting and processing personal data. Please note that in many instances more than one of these bases apply
- Performance of a contract—Interpret operates its research panels and conducts surveys on the basis of a contractual arrangement—a panel membership or market research agreement between Interpret and our research subjects. For many panels, these agreements cover all members of a household, because market research practices often require analysis of data at a household level.
- Consent—Where Interpret bases its processing of personal data on consent, we may seek informed consent directly from individuals or, where Interpret acts as a data processor (a service provider to another company), we may rely on consent obtained by the data controller (a third party who [typically] has a direct relationship with the individual and obtains consent).
- Legitimate Interests—In some cases, we may base the processing of personal data on our legitimate interest in performing market research or other services, because of its benefits in improving the efficiency of our clients and the markets in which they operate. Where we rely on this as our basis for processing, we make sure our activity is appropriately balanced by strong privacy protections designed to minimize the risks to data subjects. We always err on the side of informed consent in any grey area.
- Compliance with legal obligations. We may process your personal data when absolutely necessary to comply with applicable law and regulatory and judicial authorities.
- An additional note on our “just-in-time” notice philosophy. Because research is a fluid and evolving space, there are certain purposes that are not foreseeable or cannot otherwise be effectively communicated in a notice such as this Privacy Policy. In such instances we will always provide enough information to you just prior to the time of collection so that you can make an educated choice on whether to provide your consent to such collection. When you consent to such processing, you may withdraw your consent at any time thereafter and we will desist from further processing.
Data Minimization and Collection Limitation
Embracing the concept of data minimization, we limit the collection of personal data to the smallest amount possible to still allow meaningful and accurate measurements and insights.
- When we use direct identifiers, we limit access to such information both internally and externally and rely on our data security measures, which are designed to protect individuals’ privacy.
- Before we obtain third-party data or utilize third-party services, we assess the third party’s data security practices and the privacy notices that are made available to individuals to make sure their use of the data is consistent with the commitments those companies have made to individuals. We favor methods by which data may be shared between entities without personal identifiers being attached; when personal data must be transferred, only that absolutely necessary to carry out the purpose is included. We ensure through Data Processing Agreement (DPAs) and other regionally required contractual arrangements that the third-party processes data in accordance with applicable law and consistent with Interpret’s own stringent policies.
- When we have removed identifying elements from the data that we collect, we take steps to prevent the data from ever being re-associated with identifiable data.
Disclosure of Personal Data
Consistent with our data minimization and Privacy by Design principles, we limit any sharing of personal data with third-parties. Typically the sharing is devoid of personal data because it is in aggregated form, or we provide the data in a way that the third-party cannot trace the associated data back to an individual. We contractually prohibit our clients from re-identifying de-identified data that we provide to them (e.g., audience statistics). Only in very rare instances would we ever share your personal data with the following entities without your express consent, and only to the extent necessary for carrying out the stated purpose:
- Third parties that provide services to use, such as system hosting, management and support of research, e-commerce and payment processing solutions, data analysis, data back-up and data security and storage services;
- Relevant third-parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in a bankruptcy or similar proceeding);
- Judicial, regulatory and other government authorities where required by law and/or to comply with legal process;
- Any third-party required for enforcing our terms and conditions and pursuing remedies or limiting damages that we sustain, as well as protecting our operations, property, and employee security.
Limited Use and Retention
We restrict access to and use of personal data to Interpret associates and service providers with a legitimate business purpose. We have established records retention policies to limit how long we keep personal data. We only retain data for as long as necessary to fulfill the purpose for the processing/collection, unless required to retain longer by applicable law or otherwise comply with judicial orders.
Children's Data
We comply with applicable laws regarding the collection of data about children. When we collect personal data from children, we do so with appropriate parental consent, which can be withdrawn at any time.
Cross-Border Security
We respect applicable local laws regarding cross-border transfers of and access to personal data.
Global Reach, Local Touch
We are committed to respecting the diverse cultures and local laws of the countries in which we operate. We will never retaliate against anyone for exercising their privacy rights.
Contact Interpret
As stated above, you may exercise your applicable privacy rights by contacting our Data Protection Officer. For the security of your information, we will need to ask for personal data reasonably necessary for verifying that you are indeed the individual connected to the data (or in the case of an authorized agent acting on your behalf, verifying that they have such authority).
If you have any comments or questions regarding this Privacy Statement or wish to contact our Privacy Department by phone, email or mail at:
Address
—
Interpret, LLC
Attn: Privacy Department
600 Corporate Pointe, Suite #1050
Culver City, CA 90230
Telephone
—
1.310.981.4750
EMAIL
—
privacy@interpret.la
For more general information, please contact:
info@interpret.la
California and Other Jurisdictions
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits Participants who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Please use the contact information above.
Please check your regional laws for additional rights you may have in inquiring about your rights. Typically (but not always) such rights overlap with those addressed in this Privacy Policy.
Changes to the Interpret Privacy Policy
Please check this Privacy Policy periodically for changes. In the instance of substantive updates, we will provide additional notice. We will post the date last updated at the top of the Privacy Policy.